General – Command Center

NetLine Mission Control

NetLine HQL Precision: Build Your Pipeline with Purpose

General How-To Guides HQL HQL Precision NetLine Basics

NetLine HQL Precision: Build Your Pipeline with Purpose

HQLs are highly qualified leads designed to help you drive faster, more effective engagement with mid-to-bottom of funnel prospects. NetLine offers a premium lead generation strategy that goes beyond standard firmographic and demographic targeting by incorporating custom qualification questions. HQL...

How To Get The Handoff To Sales Right: Why First-Party And Validated Buyer-Level Data Is Essential For Effective Qualification

How To Get The Handoff To Sales Right: Why First-Party And Validated Buyer-Level Data Is Essential For Effective Qualification

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Sales, conversely, pulls its collective hair out whenever marketing overpromises and underdelivers on quality buyer-level information. It’s...

How NetLine Verifies Leads and Data Quality

General Lead Fulfillment NetLine Basics

How NetLine Verifies Leads and Data Quality

Which would you rather: thinking that your leads are sourced as advertised or knowing they’re as promised? This is, of course, a rhetorical question. Having the knowledge that the data you’re working from is clean, first-party sourced, and voluntarily provided...

February 23, 2023

Why Timing is Everything When it Comes to Lead Nurturing

Why Timing is Everything When it Comes to Lead Nurturing

Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. What we haven’t talked about much, however, is when you should begin our discourse. Let’s establish what lead nurturing is...

November 11, 2022

INTENTIVE Insights – Salesforce Data Model Guide

Connector How-Tos General INTENTIVE

INTENTIVE Insights – Salesforce Data Model Guide

This guide is meant for Salesforce Admins and technical users who want a deep dive into the INTENTIVE Salesforce integration. Data Sync to Salesforce INTENTIVE data can be synced on a per-Explorer basis to Salesforce. The sync runs daily...

January 31, 2022

INTENTIVE Insights – Salesforce User Guide

Articles Connector How-Tos General How-To Guides INTENTIVE

INTENTIVE Insights – Salesforce User Guide

The INTENTIVE App for Salesforce makes buyer insights readily available for your sellers. Enable account prioritization, buyer discovery, and personalized outreach with first-party, buyer-level intent. There are two main ways you can view insights within Salesforce: At the account level,...

January 31, 2022

An Always Up-to-Date Resource for NetLine Campaign Specs, Formats, and More

Best Practices Campaign Optimization General NetLine Basics

An Always Up-to-Date Resource for NetLine Campaign Specs, Formats, and More

Keeping your content up-to-date is challenging. The last thing you want is to have to chase down a number of specs scattered across the web for your latest NetLine campaign efforts. To simplify your life, as well as to keep...

Everything You Need to Better Position Your Offer

Best Practices Campaign Optimization General NetLine Basics

Everything You Need to Better Position Your Offer

tips_for_offer_positioningDownload

Where and How NetLine Distributes Content

General Marketing NetLine Basics

Where and How NetLine Distributes Content

If you’ve ever asked (or wanted to ask), “where is my content being shown?” then this is the sheet for you.

NetLine’s Standard Fulfillment Template

General NetLine Basics

NetLine’s Standard Fulfillment Template

DateOfferFirstLastCompanyStreetDept_DivCityStateZipCountryPhoneEmailEmployeesIndustryIndustry-OtherJob FunctionJob LevelJob Function-Other DateOfferFirstLastCompanyStreetDept_DivCityStateZipCountryPhoneEmailEmployeesIndustryIndustry-OtherJob FunctionJob LevelJob Function-Other

NetLine Sample Registration Path

General NetLine Basics

NetLine Sample Registration Path

Curious about what your leads are experiencing before, during, and after they’ve engaged and registered for your content? Well, you’re in luck!

NetLine Lead Nurture Best Practices for Marketing & Sales Teams

Best Practices Campaign Optimization General Marketing NetLine Basics Sales

NetLine Lead Nurture Best Practices for Marketing & Sales Teams

B2B lead nurturing is the process of advancing marketing-qualified leads (MQLs) through your marketing funnel, engaging prospects with your business at multiple touchpoints before passing them to your Sales team. With this PDF, you can learn how to define your...

Protected: Sales Enablement Client FAQ Sheet

Best Practices Campaign Optimization General NetLine Basics

Protected: Sales Enablement Client FAQ Sheet

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How to Use Custom Questions in Your NetLine Campaign

Best Practices Campaign Optimization General NetLine Basics

How to Use Custom Questions in Your NetLine Campaign

Custom questions allow you to gather useful information to help your lead follow-up process instead of using them to disqualify good prospects. Here are some we recommend: Examples of Recommended Custom Questions 1. What is your current ___ solution? (Select...

NetLine Portal How To: Connecting to Marketo

Campaign Optimization Connector How-Tos General How-To Guides Tips

NetLine Portal How To: Connecting to Marketo

For Marketo-magicians leveraging the NetLine Portal for content syndication lead generation, we’ve developed new resources to help you connect your accounts and start some real-time fulfillment of your NetLine leads. Get the full Marketo Connector Guide or keep reading… In a few simple steps...

NetLine Portal How To: Connecting to Hubspot

Campaign Optimization Connector How-Tos General How-To Guides Tips

NetLine Portal How To: Connecting to Hubspot

For marketers looking to instantaneously transition their qualified leads into middle-bottom funnel marketing tracks, establishing a connector to the Portal makes it seamless. (Not to mention, you can surprise and delight your sales team with endless reporting on how content...

NetLine Portal How To: Connecting to Salesforce

Campaign Optimization Connector How-Tos General How-To Guides Tips

NetLine Portal How To: Connecting to Salesforce

Whether you’re a Salesforce Jedi Master, a padawan, or merely a youngling just getting your feet wet, you’d needn’t have any fears; we’ll show you how easy it is to connect NetLine campaigns to Salesforce in this short 4 step...

How to Connect Your Marketo REST Connector [PDF]

Campaign Optimization Connector How-Tos General How-To Guides Tips

How to Connect Your Marketo REST Connector [PDF]

Marketo’s REST API allows users to conform to the design principles of the REST, or representational state transfer architectural style, which enables remote execution of many of the system’s capabilities. Using the REST API means you can create programs to...

NetLine Portal How To: Connecting to Eloqua

Campaign Optimization Connector How-Tos General How-To Guides Tips

NetLine Portal How To: Connecting to Eloqua

Eliminating unnecessary delays and manual work (like uploading Excel sheets into your CRM) is something every demand gen marketer wants to do. After all, time is always of the essence in B2B lead generation. The simplest approach to enable lead...

NetLine Portal How To: Connecting to GoToWebinar

Campaign Optimization Connector How-Tos General How-To Guides Tips

NetLine Portal How To: Connecting to GoToWebinar

Marketers who rely on webinars as part of their lead generation strategy know how important nurture campaigns and follow-ups are to creating a sound prospect relationship. When a highly engaged prospect invests time in you by attending or watching a...

NetLine Portal How To: Connecting to ON24

Campaign Optimization Connector How-Tos General How-To Guides Tips

NetLine Portal How To: Connecting to ON24

When it comes to awesome duos, webinars and lead gen go together like peas and carrots; PB&J; Jim and Pam. In addition to the traditional white paper, the webinar is becoming one of the top content types used for lead...

NetLine Portal How To: Connecting to Zoom

Campaign Optimization Connector How-Tos General How-To Guides Tips

NetLine Portal How To: Connecting to Zoom

So, you want to build a connector from NetLine to feed your captured leads into a Zoom-hosted webinar? You’ve come to the right place. With the world using more video collaboration and webinar software than ever before, Zoom has become the choice...

NetLine Portal How To: Connecting to Zoho CRM

Campaign Optimization Connector How-Tos General How-To Guides Tips

NetLine Portal How To: Connecting to Zoho CRM

Zoho CRM is one of the more popular CRMs across the world—especially in India, where the company’s headquarters and the majority of its 250,000+ customers reside. With so many users entrusting Zoho CRM to house their leads, we wanted to make...

LeadFlow Quick Start Full Service

Campaign Optimization General PDFs

LeadFlow Quick Start Full Service

For clients using NetLine’s Full Service account, your dedicated Client Services Manager will provide you with end-to-end campaign management, strategy consulting, campaign analysis, and optimization to achieve your lead generation goals. Still, there might be some things you’d like to...

What to Do After You’ve Generated a Lead

Articles Campaign Optimization General Marketing NetLine Basics

What to Do After You’ve Generated a Lead

It finally happened. The opportunity you’d been chasing for weeks, heck, even months, officially became a lead. Bravo to you and your team. That moment can bring about a sigh of relief. But just like a dog who’s finally caught his...

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