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Category: Campaign Optimization
How to Discover New Buyers and Accounts with INTENTIVE
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ArticlesBest PracticesCampaign OptimizationCampaignsHow-To GuidesINTENTIVESalesTips

How to Discover New Buyers and Accounts with INTENTIVE

In this article, we’ll be walking you through how to Discover New Buyers and Accounts step by step.   While INTENTIVE is a tool you can use at your own pace, we here at NetLine Command Center want to empower you...
August 24, 2022
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Connect INTENTIVE to HubSpot: Enterprise Workflow
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Campaign OptimizationConnector How-TosHow-To GuidesINTENTIVEReleases

Connect INTENTIVE to HubSpot: Enterprise Workflow

Intent data is only as useful to the extent it can be activated in your tech stack. Connect INTENTIVE to HubSpot to leverage rich account and buyer-level insights in your CRM for marketing, sales, and customer success use cases. INTENTIVE...
January 17, 2022
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An Always Up-to-Date Resource for NetLine Campaign Specs, Formats, and More
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Best PracticesCampaign OptimizationGeneralNetLine Basics

An Always Up-to-Date Resource for NetLine Campaign Specs, Formats, and More

Keeping your content up-to-date is challenging. The last thing you want is to have to chase down a number of specs scattered across the web for your latest NetLine campaign efforts.  To simplify your life, as well as to keep...
July 13, 2024
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Everything You Need to Better Position Your Offer
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Best PracticesCampaign OptimizationGeneralNetLine Basics

Everything You Need to Better Position Your Offer

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July 13, 2022
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NetLine Lead Nurture Best Practices for Marketing & Sales Teams
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Best PracticesCampaign OptimizationGeneralMarketingNetLine BasicsSales

NetLine Lead Nurture Best Practices for Marketing & Sales Teams

B2B lead nurturing is the process of advancing marketing-qualified leads (MQLs) through your marketing funnel, engaging prospects with your business at multiple touchpoints before passing them to your Sales team. With this PDF, you can learn how to define your...
July 13, 2022
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Protected: Sales Enablement Client FAQ Sheet
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Best PracticesCampaign OptimizationGeneralNetLine Basics

Protected: Sales Enablement Client FAQ Sheet

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July 13, 2022
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How to Use Custom Questions in Your NetLine Campaign
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Best PracticesCampaign OptimizationGeneralNetLine Basics

How to Use Custom Questions in Your NetLine Campaign

Custom questions allow you to gather useful information to help your lead follow-up process instead of using them to disqualify good prospects. Here are some we recommend: Examples of Recommended Custom Questions 1. What is your current ___ solution? (Select...
July 13, 2022
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NetLine Portal How To: Connecting to Marketo
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Campaign OptimizationConnector How-TosGeneralHow-To GuidesTips

NetLine Portal How To: Connecting to Marketo

For Marketo-magicians leveraging the NetLine Portal for content syndication lead generation, we’ve developed new resources to help you connect your accounts and start some real-time fulfillment of your NetLine leads. Get the full Marketo Connector Guide or keep reading… In a few simple steps...
July 13, 2022
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NetLine Portal How To: Connecting to Hubspot
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Campaign OptimizationConnector How-TosGeneralHow-To GuidesTips

NetLine Portal How To: Connecting to Hubspot

For marketers looking to instantaneously transition their qualified leads into middle-bottom funnel marketing tracks, establishing a connector to the Portal makes it seamless. (Not to mention, you can surprise and delight your sales team with endless reporting on how content...
July 13, 2022
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NetLine Portal How To: Connecting to Salesforce
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Campaign OptimizationConnector How-TosGeneralHow-To GuidesTips

NetLine Portal How To: Connecting to Salesforce

Whether you’re a Salesforce Jedi Master, a padawan, or merely a youngling just getting your feet wet, you’d needn’t have any fears; we’ll show you how easy it is to connect NetLine campaigns to Salesforce in this short 4 step...
July 13, 2022
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How to Connect Your Marketo REST Connector [PDF]
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Campaign OptimizationConnector How-TosGeneralHow-To GuidesTips

How to Connect Your Marketo REST Connector [PDF]

Marketo’s REST API allows users to conform to the design principles of the REST, or representational state transfer architectural style, which enables remote execution of many of the system’s capabilities.  Using the REST API means you can create programs to...
July 13, 2022
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NetLine Portal How To: Connecting to Eloqua
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Campaign OptimizationConnector How-TosGeneralHow-To GuidesTips

NetLine Portal How To: Connecting to Eloqua

Eliminating unnecessary delays and manual work (like uploading Excel sheets into your CRM) is something every demand gen marketer wants to do. After all, time is always of the essence in B2B lead generation. The simplest approach to enable lead...
July 13, 2022
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NetLine Portal How To: Connecting to GoToWebinar
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Campaign OptimizationConnector How-TosGeneralHow-To GuidesTips

NetLine Portal How To: Connecting to GoToWebinar

Marketers who rely on webinars as part of their lead generation strategy know how important nurture campaigns and follow-ups are to creating a sound prospect relationship. When a highly engaged prospect invests time in you by attending or watching a...
July 13, 2022
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NetLine Portal How To: Connecting to ON24
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Campaign OptimizationConnector How-TosGeneralHow-To GuidesTips

NetLine Portal How To: Connecting to ON24

When it comes to awesome duos, webinars and lead gen go together like peas and carrots; PB&J; Jim and Pam. In addition to the traditional white paper, the webinar is becoming one of the top content types used for lead...
July 13, 2022
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NetLine Portal How To: Connecting to Zoom
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Campaign OptimizationConnector How-TosGeneralHow-To GuidesTips

NetLine Portal How To: Connecting to Zoom

So, you want to build a connector from NetLine to feed your captured leads into a Zoom-hosted webinar?  You’ve come to the right place. With the world using more video collaboration and webinar software than ever before, Zoom has become the choice...
July 13, 2022
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NetLine Portal How To: Connecting to Zoho CRM
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Campaign OptimizationConnector How-TosGeneralHow-To GuidesTips

NetLine Portal How To: Connecting to Zoho CRM

Zoho CRM is one of the more popular CRMs across the world—especially in India, where the company’s headquarters and the majority of its 250,000+ customers reside.  With so many users entrusting Zoho CRM to house their leads, we wanted to make...
July 13, 2022
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LeadFlow Quick Start Full Service
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Campaign OptimizationGeneralPDFs

LeadFlow Quick Start Full Service

For clients using NetLine’s Full Service account, your dedicated Client Services Manager will provide you with end-to-end campaign management, strategy consulting, campaign analysis, and optimization to achieve your lead generation goals. Still, there might be some things you’d like to...
July 13, 2022
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What to Do After You’ve Generated a Lead
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ArticlesCampaign OptimizationGeneralMarketingNetLine Basics

What to Do After You’ve Generated a Lead

It finally happened.  The opportunity you’d been chasing for weeks, heck, even months, officially became a lead. Bravo to you and your team. That moment can bring about a sigh of relief. But just like a dog who’s finally caught his...
July 13, 2022
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How to Gain More Lead Generation Opportunities from Your Campaigns
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ArticlesCampaign OptimizationGeneralMarketing

How to Gain More Lead Generation Opportunities from Your Campaigns

B2B marketers using the NetLine Portal for content syndication lead generation are already using the robust reporting and real-time data to optimize campaigns. Not to be ones to rest on our laurels, we’re excited to share some best practices and new updates...
July 13, 2022
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What You Need to Translate B2B Content into Lead Generation Success
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ArticlesCampaign OptimizationGeneral

What You Need to Translate B2B Content into Lead Generation Success

There is a major chasm in content marketing. A whopping 85% of B2B marketers say that lead generation is their #1 goal. Given the effort and resources that go into this discipline, that’s an excellent goal to have. Unfortunately, 61% of those...
July 13, 2022
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The Anatomy of a Content Offer
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Campaign OptimizationGeneralNetLine Basics

The Anatomy of a Content Offer

Content offers the lifeblood of any campaign. Understanding how each of the elements you’re crafting in the Portal generates a compelling offer for your desired audience. Take a look at this example below and get to know what your buyers...
July 13, 2022
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    How NetLine Verifies Leads and Data Quality
  • Why Timing is Everything When it Comes to Lead Nurturing
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