B2B lead nurturing is the process of advancing marketing-qualified leads (MQLs) through your marketing funnel, engaging prospects with your business at multiple touchpoints before passing them to your Sales team. With this PDF, you can learn how to define your...
Custom questions allow you to gather useful information to help your lead follow-up process instead of using them to disqualify good prospects. Here are some we recommend: Examples of Recommended Custom Questions 1. What is your current ___ solution? (Select...
For Marketo-magicians leveraging the NetLine Portal for content syndication lead generation, we’ve developed new resources to help you connect your accounts and start some real-time fulfillment of your NetLine leads. Get the full Marketo Connector Guide or keep reading… In a few simple steps...
For marketers looking to instantaneously transition their qualified leads into middle-bottom funnel marketing tracks, establishing a connector to the Portal makes it seamless. (Not to mention, you can surprise and delight your sales team with endless reporting on how content...
Whether you’re a Salesforce Jedi Master, a padawan, or merely a youngling just getting your feet wet, you’d needn’t have any fears; we’ll show you how easy it is to connect NetLine campaigns to Salesforce in this short 4 step...
Marketo’s REST API allows users to conform to the design principles of the REST, or representational state transfer architectural style, which enables remote execution of many of the system’s capabilities. Using the REST API means you can create programs to...