There is a major chasm in content marketing.<\/p>\n\n\n\n
A whopping 85% of B2B marketers say that lead generation is their #1 goal<\/a>. Given the effort and resources that go into this discipline, that\u2019s an excellent goal to have. Unfortunately, 61% of those same marketers also list lead generation as their #1 problem<\/a>.<\/p>\n\n\n\n Clearly, something is getting lost in translation.<\/p>\n\n\n\n That lead gen is both the top priority and the main point for B2B marketers highlights a long-standing issue within the space: marketers simply don\u2019t understand their prospect\u2019s behavior.<\/p>\n\n\n\n Knowing that this is such a prominent problem for businesses, we partnered with our client and friends at 190West<\/a> to provide B2B marketers with the background and tools they need to succeed. <\/p>\n\n\n\n Register for Winning B2B Content Outcomes: The Key to Translating Content into Lead Generation Success Now<\/strong><\/a><\/p>\n\n\n\n To give you an idea of what David and Tom spoke about, here\u2019s a taste of what they discuss:<\/p>\n\n\n\n It might sound simple, but this is a major key to success. <\/p>\n\n\n\n It\u2019s one thing to publish content focused on a brand-centric initiative where you\u2019d like, but when you\u2019re aiming to generate leads, placement matters. What also matters, as David mentions, is data capture \u2014 first-party data capture.<\/p>\n\n\n\n \u201cIf you\u2019re not capturing first-party, fully-permissioned data from these users\u201d, David said, \u201cyou\u2019re interpreting signals (which is valuable), but you really don\u2019t have a sense as to whether it\u2019s Jane or Joe inside of a certain organization.\u201d<\/p>\n\n\n\n Having this first-party data, specifically, gives you the chance to see the \u201clast mile\u201d of the prospect journey, enabling businesses to truly understand where they\u2019re coming from and what their interests and intentions are.<\/p>\n\n\n\nPut Your Content Where Your Buyers Already Are<\/strong><\/h2>\n\n\n\n
Don\u2019t Jump the Sales Gun<\/strong><\/h2>\n\n\n\n