Articles – Command Center

How to Connect INTENTIVE Insights to Salesforce

How to Connect INTENTIVE Insights to Salesforce

INTENTIVE shortens B2B sales cycles and simplifies life for both marketing and sales professionals. By delivering unparalleled business insights via buyer-level intent signals and behaviors, INTENTIVE truly accelerates sales outcomes. But none of this matters unless you’re able to actually...

August 24, 2022

How to Discover New Buyers and Accounts with INTENTIVE

Articles Best Practices Campaign Optimization Campaigns How-To Guides INTENTIVE Sales Tips

How to Discover New Buyers and Accounts with INTENTIVE

In this article, we’ll be walking you through how to Discover New Buyers and Accounts step by step. While INTENTIVE is a tool you can use at your own pace, we here at NetLine Command Center want to empower you...

August 24, 2022

INTENTIVE Insights – Salesforce User Guide

Articles Connector How-Tos General How-To Guides INTENTIVE

INTENTIVE Insights – Salesforce User Guide

The INTENTIVE App for Salesforce makes buyer insights readily available for your sellers. Enable account prioritization, buyer discovery, and personalized outreach with first-party, buyer-level intent. There are two main ways you can view insights within Salesforce: At the account level,...

January 31, 2022

What to Do After You’ve Generated a Lead

Articles Campaign Optimization General Marketing NetLine Basics

What to Do After You’ve Generated a Lead

It finally happened. The opportunity you’d been chasing for weeks, heck, even months, officially became a lead. Bravo to you and your team. That moment can bring about a sigh of relief. But just like a dog who’s finally caught his...

July 13, 2022

The ABCs of ABM: What It Is and How You Can Use It

Articles General Marketing

The ABCs of ABM: What It Is and How You Can Use It

As one of NetLine’s Business Development Representatives, Karleigh Garza Vanderford spends a lot of time on LinkedIn. She’s always connecting with the marketing team to share interesting perspectives and educating us on the challenges of the market before they’re making industry headlines....

July 13, 2022

Articles Best Practices General Improvements Marketing NetLine Basics

4 Checklists Your Brand Needs to Understand Data Compliance

Safeguarding your brand is a full-time job. Even if you have the luxury of having a resource dedicated to brand safety, that alone cannot solve all of your problems. There are so many questions to ask and so many potential...

July 13, 2022

How to Gain More Lead Generation Opportunities from Your Campaigns

Articles Campaign Optimization General Marketing

How to Gain More Lead Generation Opportunities from Your Campaigns

B2B marketers using the NetLine Portal for content syndication lead generation are already using the robust reporting and real-time data to optimize campaigns. Not to be ones to rest on our laurels, we’re excited to share some best practices and new updates...

July 13, 2022

How Being Generous With Your Content Generates More Leads

Articles General Marketing

How Being Generous With Your Content Generates More Leads

Since the end of February, America has suffered through a global pandemic, unprecedented unemployment nationwide, and a societal reckoning not seen since 1992, if not 1968. It’s been a historic moment in time, one which has touched nearly every segment of...

July 13, 2022

Why B2B Marketers Should Be Using Content Syndication

Articles General Marketing

Why B2B Marketers Should Be Using Content Syndication

Americans of a certain age are more than familiar with the 1989 film Field of Dreams. Even if you haven’t seen this baseball classic, you’ve heard its iconic quote millions of times: “If you build it, they will come.” It’s a...

July 13, 2022

What You Need to Translate B2B Content into Lead Generation Success

Articles Campaign Optimization General

What You Need to Translate B2B Content into Lead Generation Success

There is a major chasm in content marketing. A whopping 85% of B2B marketers say that lead generation is their #1 goal. Given the effort and resources that go into this discipline, that’s an excellent goal to have. Unfortunately, 61% of those...

July 13, 2022

How to Help Non-Marketers Better Understand Content Marketing

Articles General How-To Guides Marketing Tips

How to Help Non-Marketers Better Understand Content Marketing

Marketers are always churning out new ideas, creating new things, experimenting with different approaches, and studying the best ways to empathize with and engage their target buyer. With all this creation and energy, Marketers like to move fast and want...

July 13, 2022