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Why B2B Marketers Should Be Using Content Syndication

Americans of a certain age are more than familiar with the 1989 film Field of Dreams. Even if you haven’t seen this baseball classic, you’ve heard its iconic quote millions of times: “If you build it, they will come.” It’s a...

July 13, 2022

What You Need to Translate B2B Content into Lead Generation Success

Articles Campaign Optimization General

What You Need to Translate B2B Content into Lead Generation Success

There is a major chasm in content marketing. A whopping 85% of B2B marketers say that lead generation is their #1 goal. Given the effort and resources that go into this discipline, that’s an excellent goal to have. Unfortunately, 61% of those...

July 13, 2022

How to Help Non-Marketers Better Understand Content Marketing

Articles General How-To Guides Marketing Tips

How to Help Non-Marketers Better Understand Content Marketing

Marketers are always churning out new ideas, creating new things, experimenting with different approaches, and studying the best ways to empathize with and engage their target buyer. With all this creation and energy, Marketers like to move fast and want...

July 13, 2022

Campaign Optimization General NetLine Basics

The Anatomy of a Content Offer

Content offers the lifeblood of any campaign. Understanding how each of the elements you’re crafting in the Portal generates a compelling offer for your desired audience. Take a look at this example below and get to know what your buyers...

July 13, 2022

How to Connect the NetLine Portal to Google Sheets

Connector How-Tos General How-To Guides Tips

How to Connect the NetLine Portal to Google Sheets

Learn how to connect your NetLine Portal account to Google Sheet via Zapier in a few simple steps. Google Sheets is one of the most popular tools on the web with abilities that rival Microsoft Excel. With so many businesses...

August 8, 2022

How to Salvage Leads In the NetLine Portal

Best Practices Campaigns General NetLine Basics Tips

How to Salvage Leads In the NetLine Portal

While NetLine prides itself in delivering the highest-quality, first-party leads, we know we’re not perfect. For this reason, we offer our clients the opportunity to salvage leads that may have slipped through the cracks of a campaign’s filters.Salvaging a lead...

September 28, 2022