Blog – Command Center

The NetLine Full Service Lead Gen Campaign Launch Guide

The NetLine Full Service Lead Gen Campaign Launch Guide

Your Full Service campaign journey starts here. Running a high-performing lead gen campaign shouldn’t require guesswork—or a full-time job managing every detail. That’s where NetLine’s Full Service experience steps in. Designed for busy marketers who need precision without the hassle,...

June 18, 2025

How To Get The Handoff To Sales Right: Why First-Party And Validated Buyer-Level Data Is Essential For Effective Qualification

General

How To Get The Handoff To Sales Right: Why First-Party And Validated Buyer-Level Data Is Essential For Effective Qualification

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Sales, conversely, pulls its collective hair out whenever marketing overpromises and underdelivers on quality buyer-level information. It’s...

June 30, 2023

How NetLine Verifies Leads and Data Quality

General

How NetLine Verifies Leads and Data Quality

Which would you rather: thinking that your leads are sourced as advertised or knowing they’re as promised? This is, of course, a rhetorical question. Having the knowledge that the data you’re working from is clean, first party sourced, and voluntarily provided...

February 23, 2023

Why Timing is Everything When it Comes to Lead Nurturing

General

Why Timing is Everything When it Comes to Lead Nurturing

Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged. What we haven’t talked about much, however, is when you should begin our discourse. Let’s establish what lead nurturing is...

November 11, 2022

How to Connect INTENTIVE Insights to Salesforce

Articles Best Practices Connector How-Tos How-To Guides INTENTIVE

How to Connect INTENTIVE Insights to Salesforce

INTENTIVE shortens B2B sales cycles and simplifies life for both marketing and sales professionals. By delivering unparalleled business insights via buyer-level intent signals and behaviors, INTENTIVE truly accelerates sales outcomes. But none of this matters unless you’re able to actually...

August 24, 2022

How to Discover New Buyers and Accounts with INTENTIVE

Articles Best Practices Campaign Optimization Campaigns How-To Guides INTENTIVE Sales Tips

How to Discover New Buyers and Accounts with INTENTIVE

In this article, we’ll be walking you through how to Discover New Buyers and Accounts step by step. While INTENTIVE is a tool you can use at your own pace, we here at NetLine Command Center want to empower you...

August 24, 2022

INTENTIVE Insights – Salesforce Data Model Guide

Connector How-Tos General INTENTIVE

INTENTIVE Insights – Salesforce Data Model Guide

This guide is meant for Salesforce Admins and technical users who want a deep dive into the INTENTIVE Salesforce integration. Data Sync to Salesforce INTENTIVE data can be synced on a per-Explorer basis to Salesforce. The sync runs daily...

January 31, 2022

INTENTIVE Insights – Salesforce User Guide

Articles Connector How-Tos General How-To Guides INTENTIVE

INTENTIVE Insights – Salesforce User Guide

The INTENTIVE App for Salesforce makes buyer insights readily available for your sellers. Enable account prioritization, buyer discovery, and personalized outreach with first-party, buyer-level intent. There are two main ways you can view insights within Salesforce: At the account level,...

January 31, 2022

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