Integrating your client’s Demandbase ABM list(s) into NetLine campaigns allows for seamless synchronization and enhanced targeted marketing efforts. By establishing this connection, selected account lists will automatically update at the cadence defined within Demandbase, ensuring campaign targeting remains current without manual uploads.
The integration process involves two primary phases:
- Authentication & Setup: As the agency or partner, you initiate the connection through the NetLine Portal by submitting your client’s account details. NetLine then sends your client an authorization email prompting them to generate a unique API key, which they use to establish the connection inside their Demandbase account.
- Campaign Application: Once the integration is active, navigate to the “Filters” section of the NetLine Campaign Builder, apply “Advanced Filters,” and select your client’s synced Demandbase list under the Account-Based Marketing settings.
