Integrating your Demandbase ABM list(s) into NetLine LeadFlow campaigns allows for seamless synchronization and enhanced targeted marketing efforts. By establishing this connection, your selected account lists will automatically update at the cadence you have defined within Demandbase, ensuring your campaign targeting remains current without manual uploads.
The integration process involves two primary phases:
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Authentication & Setup: Generating a unique API key within the NetLine Portal to authorize the connection and configuring the integration settings inside your Demandbase account.
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Campaign Application: Navigating to the “Filters” section of your NetLine Campaign Builder to apply “Advanced Filters” and selecting your synced Demandbase lists.
In the PDF below, you’ll learn the step-by-step process for generating your API key, configuring the integration within Demandbase Orchestration, and correctly mapping your ABM list types—such as Company Domains or Company Names—to your active NetLine campaigns.
